Social Media has changed the face of Entrepreneurship and Business Ownership globally. Never before have we seen the connecting of foreign markets and the creation of more connected local business landscape.
Within Trinidad & Tobago, we have seen a surge of customers utilizing their social media platforms to air grievances or publicly recognizing a positive encounter with a brand. It is extremely important for T&T Businesses to create a strong social media strategy, in order to leverage the advantages that Social Media can provide your business.
Here are five tips to create a strong social media strategy:
1. Know your Target Audience:
Mass marketing is dead, we no longer can afford to throw a wide net and pray that we catch the "right" customer. Know your niche and target that audience.
2. Understand each Platform:
Each Social media platform is different. Facebook is most commonly used social media platform in Trinidad & Tobago, but if your business is centred towards B2B Connections then another Platform to utilize would be LinkedIn.
3. Be clear about your goals and objectives:
Your goals should be clear and quantifiable making it easy for you to monitor and track progress. Examples of Clear SM Goals:
- Increase Facebook Audience to 500 Followers.
- Increase engagement on Platform by 5%
4. Monitor Competition:
With any business, keeping an eye on your competition is crucial. Let your competition be a testimony of what works and doesn’t work for your target audience.
5. Structure your Content:
Posting randomly will not give you returns you wish. You have to engage your audience with content relevant to their needs, figure out when are the best times to post in order to gain traction and plan the month, week, day in advance the content you want to post.
By utilizing these 5 tips you can improve your social media strategy, which can improve the strength and position of your brand.
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