We live in the Digital Era. Baby Boomers and Gen Xer’s birthed the internet, while Millennials invented the revolution that is social media. If you want your business to not only survive the pandemic but to thrive in 2021, taking it online is vital to its success.
The true power of Digital Marketing was evident throughout 2020, where despite adverse conditions, many agile and forward-thinking businesses have managed to thrive.
Businesses who recognized the early shifts in customer behaviour caused by the Pandemic were able to adapt and refocus their marketing efforts to adjust to the changing consumption and consumer buying patterns.
Here in Trinidad & Tobago and across the world with the Coronavirus ever so present, many people are continuing to work from home and most people have been going out less frequently than before as a result of partial lockdowns in some sectors. Not to mention, millennials and Gen Z are spending a large portion of the day online and on social media. This is why, now more than ever, business owners need a solid digital marketing strategy.
In this post, we will highlight the 6 reasons a Digital Marketing Strategy is a necessity in 2021 for your business.
1. Cost Efficiency:
Digital marketing is relatively cheaper than other methods of marketing. With the pandemic taking a toll on the finances of nearly all businesses and no company entering 2021 untouched; cost-saving modes will be a top priority for all businesses.
2. Increased consumption of content:
With the increasing popularity of mobile devices within the last decade, coupled with the fact that we are having less social human interactions, many of your customers are likely to use a mobile device for consuming news, social networking, and numerous other activities. Digital marketing gives your business access to your target audience like never before.
3. Targeted Approach:
With a strong digital marketing strategy, you can narrow in on your ideal customer and target your audience across the nation with minimal effort and resources.
4. Better User Engagement:
Digital marketing permits you to engage with your audience and consumers resourcefully. Having official handles on social media platforms like Instagram allows you to talk directly to your customers, solve their queries in real-time and encourage a two-way conversation that will lead in optimizing your business.
5. Gather Consumer Analytics:
Apart from communicating with your target audiences, digital marketing provides businesses with the power of data. Allowing you to make informed decisions on which marketing methods are most effective, and in turn, allows you to refine and improve your strategy.
6. Lead Generation and Improved Sales Conversions
The ultimate objective of any marketing strategy is to grow your business and increase sales and conversions. Digital marketing assists in increasing reach and reputation, which in turn leads to the generation of sales.
It doesn’t matter the industry, it does matter the location, your business needs to be on Social Media and you need to invest in a solid Digital Media Partner if you cannot manage and execute it yourself.
If your business didn’t adapt to the shifts in 2020, it will not survive in 2021!
Digital Intuition TT | Your Digital Marketing Partner
9-11 Fitt Street , Woodbrook, Port-of-Spain, Trinidad W.I
Tel: (868) 224-3495
www.digitalintuitiontt.com
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